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Marketing and Communication Essentials for Nonprofits

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In today’s media-driven culture, a nonprofit organization’s marketing strategies are key to pursuing its mission. Rae Jefferson and Bruce Gietzen will help you develop the skills you need to communicate your organization’s unique value propositions, develop an effective marketing calendar, discern which social channels matter most, build a crisis media plan and implement measuring tools to gauge impact.

Class Details

1 Sessions

Paul L. Foster Campus for Business and Innovation

MultipleInstructor :
1.Bruce Gietzen2.Rae Jefferson 

CEUs : 0.6



Please read: 

Baylor Continuing Education will provide the third registration free to any nonprofit organization that purchases two registrations in nonprofit courses per semester. To take advantage of this offer, please call our office at (254) 710-6440 to complete all three registrations at once.

A lunch pass will be provided to a Baylor cafeteria.



Registration Closes On
Thursday, May 7, 2020 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s) Instructional Method
5/8/2020 Fri 9:00 AM - 4:00 PM Waco, Paul L. Foster Campus for Business and Innovation  Map Rae Jefferson  ; Bruce Gietzen  ClassRoom