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Marketing and Communication Essentials for Nonprofits

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In today’s media-driven culture, a nonprofit organization’s marketing strategies are key to pursuing its mission. Rae Jefferson and Bruce Gietzen will help you develop the skills you need to communicate your organization’s unique value propositions, develop an effective marketing calendar, discern which social channels matter most, build a crisis media plan and implement measuring tools to gauge impact.

Class Details

2 Sessions
Days of the Week :Multiple Days of the Week :

Location : Zoom Location : 

Instructor : Multiple Instructor :
 1.Bruce Gietzen  2.Rae Jefferson 

CEUs : 0.6



Please read: 

Baylor Continuing Education will provide the third registration free to any nonprofit organization that purchases two registrations in nonprofit courses per semester. To take advantage of this offer, please call our office at (254) 710-6440 to complete all three registrations at once.



Registration Closes On
Thursday, March 18, 2021 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
3/19/2021 Fri 9:00 AM - 12:00 PM Online, Zoom  Map Rae Jefferson  ; Bruce Gietzen 
3/26/2021 Fri 9:00 AM - 12:00 PM Online, Zoom  Map Rae Jefferson  ; Bruce Gietzen